Thursday, March 17, 2011

"Blog Entry 4: Hype Workshop".

Kalle Lasn explains in his passage "Hype" how he can't get away from this new era of advertisements. It is almost impossible to protect your eyes from the invasion of ads at all the time and all over the places. Since we wakeup to turning dawn the light before to sleep, we are exposed to the ideas of others on their won preferences. Some entities have found the ways to present their products in places that it may had been absurd to think so. The author wishes that the liberty of his free thinking would be helped by the knowledge of his own experience, no by the memories of the music of a commercial which he can't get away from. Base on this, I strongly believe that my generation decisions are influenced by advertisement.
Nowadays, the benefit of getting ahead from your competition could not be how good is your product from the one in the next block, it is how many times the buyer have seen your product before he/she had made the decision to get it. Advertisements have always played an important place in products, but the central idea has lost his path. The original purpose of so was to persuade an individual or group that the item have been created to satisfy their need, to make in somehow their live easer, or why not, as a result through that item have a good way of living. Now what only matter is the last one.

Not long ago, it was the international famous super-ball. For most of the people, the event is not just to watch who is going to walk out with the cup of the National Football League. It is to watch those innovated, attractive, and most of the time comic commercials created by those powerful corporation. Days early is announced how much millions would cost the prestigious 30 minutes on the TV. This information itself is makes ads So getting back to my point, with empathy to kalle lans's frustration, the fallowing day to the game if I wanted to by a soda I may pick a Coca-Cola instead of Pepsi. Not because it is the one with less sugar and better taste, it could be because that is the one with the kool commercial about the two enemies solder at the border of their county.

As long as this strategy of business, I would like to call it, keep having positive effects in us, we will keep be invaded and treated as stupid. The time when kalle used to let his imagination fly together with the melody of Beethoven, would only exist in the pass. Those scary estimated number of advertisement in North America will keep growing, and we only would find peace and privacy from ads when we close our eyes and cover our ears

1 comment:

  1. Overall, what is the author doing well? (It is always good to start off with a strong point).

    He started pointing and commenting on the source of the research, also he is clear about where the main author is leading his ideas.

    Is the essay around 400 words?

    yes, it is.

    Does the author (your team mate) have a clear claim? What is it?

    The claim is clear and accurate, the need of a interlude in commercials and ads.

    Does the author have a clear introduction? How could it be improved?

    Yes, but he could improve giving his own ideas before commenting on the main author ideas.

    Does the author summarize the reading completely and clearly? Why or why not?

    yes, He explained significant the main problem of over advertisment.

    Does the author respond to the reading with specific examples from real life?

    yes. The super-ball is a clear example of commercials overfload.

    Is the writing clear and easy to read? What patterns of errors do you see that need to be addressed in the future?

    Yes, it is very clear. He just need to justify the paragraphs.

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